How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it as your job, your business. You need take care of it. If you respect your business and work on it with your effort, you will be rewarded eventually.
So where to begin? Here are some tried and true tips that will help you market your website with confidence. You can begin marketing your website when:
- Your website content is complete. This includes your website text, products you want to sell, the correct title, descriptions, and hidden keywords.
- You are ready for your first customer. You need test it by yourself before send your website to public. Make sure all links are working, the order form is ready. Testing everything you can think of. - You have a clear knowledge of the product(s) or service(s) you want to sell online. You need understand your product very well. Please remember: content is the King. When most people think about marketing, they think of advertising.
Don't fall into that trap. Marketing also encompasses your design, your page copy. According to MediaMetrix, 75% of all repeat visitors come back to a site due to the site's content. It is vital that the content be good, compelling, new, and free. Offer some valuable freebies so your visitor will come back to visit your site.
Tip 1. Prepare to Collect Email Put an form on your website to let visitors to subscribe to your mailing list. You can initially offer them a free ebook or a valuable report. Then you follow up with them using the auto response system. You can start to sending out your own newsletter weekly or bi-weekly to your opt-in prospects. They have option to remove themselves from your list if they are not interested in it. Even you do not have a website, you can still collect opt-in people's email address by advertising your eZine with your auto response email address.
Tip 2. Use Pay-Per-Click Services Set up an account with a pay-per-click (PPC) service, such as Overture. Pay-per-click means you pay for every visitor that comes to your site through the service provider. You post an advertising on the sites. If visitor clicks your advertising, you will be charged. At very beginning, it is recommended that starting from small, like pay $0.05 or $0.10 per click. You need time to test which key word is better and which advertising works out. The Overture network includes big names like Yahoo!, MSN, AltaVista, Lyocs, HotBot, Netscape, Dogpile, Metacrawler, and Go.com.
Tip 3. Submit Your Site to Your Search Engines Once your website is ready, submit your site to major search engines. Please make sure not to submit your site too often to those big search engine companies. They will ban your site out if you submit the site frequently. They will eventually include your site in their index. For small search engines, you can use some automatic software or service to submit your sites since there are thousands there.
Tip 4. Create Your Signature File A signature file is a short message that goes out at the bottom of each message. It contains your name, your contact, like your email address, your website if you have one. Then add a brief description for the product you want to promote. You can create a signature file at the end of your email. You can create a signature template file in the "mail preference" area, or some other area depending on what kind of email service you have. Make sure to keep it down to 4-5 lines with 65 characters wide. Save it to your local hard disk. You may use this short signature file for your future articles' resource box.
Tip 5. Submit Articles to eZines
Starting to write articles, then submit it to eZines. You can reach thousands of peoples with your products and service for FREE.
How it works? If you are familiar with some area, like gardening, cooking, or how to use a specific software… just think of any topic people may have interest in, then write it. Make sure there is some good value in it so people will like to read it through. Once you finish it, just go ahead to contact some eZine editors with a short cover letter. Tell them you have an article which is valuable to their eZine readers and wish to post it.
At the end of each eZine, there is a resource box. You can put your signature file you create or some other kind of contact information. People will know you from there or may contact you if they are interested in your topic and want to learn from you more.
Tip 6. Increase Your Link Popularity Link popularity, or the number of quality websites that provide a link to your website, is a vital part of your online marketing campaign. If you have a business, check some website which offers the products which will benefit to your customers. Like if you own a website builder, you are looking for the business who can provide the graphics, free business cards, etc.. Once you find a site with good content, then you contact the website owner. Tell him you want to swap the links. It will take some time and effort to do, but the reward will be big.
Quality link popularity can not only get you listed in the major search engines without you ever having submitted your website, but it will help your website move up in the search engine result rankings as well. Tip 7. Start Your Own Newsletters If you want to build relationship with your client, or really want to make money online, a good newsletter will help you. You can send out your newsletter weekly, bi-weekly. Do not send out once a month since the time span is too long, people may forget you.
Writing a newsletter may be hard at the beginning. But once you start, you will realize you can do it, and do it successfully. Of course, you need learn a lot of materials, and write the valuable information to your people. Gradually you will build up the good relationship with you. Down the road, they will join into your business.
Tip 8. Build a Daily Marketing Routine Market your website daily, even if it’s just for 15 minutes. Get into a daily routine--even if it is only for 15 minutes. Doing so will increase your traffic, your customer loyalty, your sales, and your profits. It will pay big dividends months or years from now. Daily promotion activities include:
- Email. Responding to customer's e-mail in a timely manner. If this is overlooked, you could lose hard-won customers. Many Internet businesses have earned and kept business based on their ability to respond quickly to customer email. Customers appreciate a timely response.
- Update Your Site. Keeping your site fresh with new content is vital, even if you are selling product. By expanding your content you are not only giving new content for your customers to read, but you are also expanding the number of pages listed in the search engines, which will increase your chances of appearing in the top of the search results. Search engine likes fresh contents. - Link Popularity. By contacting sites on a daily basis, your link popularity will increase, and if you do it right, your Link Reputation will increase as well.
- Write Articles. Writing an articles or prepare a newsletter. Contact eZine editors for submission. Keep learning new information and marketing strategies, apply the latest technology into the marketing campaign.
If you apply the above 8 methods, you will gradually build up customer base. In the long term, you will have a successful business.
Friday 15 May 2009
Sunday 10 May 2009
Starting a New Business Online - 5 Secrets on How to Fail Miserably Online
You have decided to start your online business. It is so great and you are assured to meet success. Millions will rain in a few days and in the next few months you'll be richer than Bill Gates. What will you do then? You'll get bored! With this in mind, below I give you 5 secrets that will make your site a failure and years of bankruptcy.
Secret No. 1: Sell a product that you do not understand.
It is essential to know at your fingertips the product you want to sell. Mastering this subject does not guarantee the sale, but helps greatly. Imagine yourself in your favorite supermarket, in ecstasy before a 21-inch monitor. The seller arrives and you ask: "That's a Trinitron screen?" and hey reply "It's a very good technology that makes the picture more beautiful and especially better than when it is not a Trinitron. But it is very complicated so I will not bore you with details ". It is obvious that you are going to take your caddie and spinning at the nearest competitor.
Conclusion: Do your visitors flee at the ignorance of your products?
Secret No. 2: Sell a product of poor quality.
It is one of the best-kept secrets and yet the publicity that it generates for your site is immense. When you are satisfied with a product, you recommend it to a few people but when you get a poor product you talk to everyone: the media and friends alike.
It is therefore essential if you want to talk about yourself, offer products or services of poor quality. Moreover, ultimately this will reduce your workload. Ahhhh ... Finally calm.
Secret No. 3: Do not collect email addresses.
If you want to fail, and that is what I wish you because I want you to be happy, it is necessary to minimize contacts and leads. What is the base of your income? The client. And before being a client, it was a prospect, usually a name on a list or a visitor visiting your site by accident.
Secret Number 4: Making a site confusing.
There will always be sites that link to yours, and sooner or later, some engines will add you to their bases and from that moment, it will be an escalation of your website traffic. To minimize the risks of facing this influx of unwanted visitors, make sure that three-fourths of the links are broken, that pages are poorly written and confusing, URLs are more than 90 characters and are encrypted but especially do not divulgue your contact information online. You don't wish to show that you are a real person don't you?
Secret Number 5: No market research.
If you are looking to market a new product, you need to avoid keywords research. by doing so you will never know if your product is in high demand. Just knowing if your product is in high demand is not important and you don't care about that. You can invest your money with no problem in that product.
If you are seeing yourself in these secrets than it's time for you to thing again about doing business online. It's still the time to figure that out before it's too late!
To Your Success!
Secret No. 1: Sell a product that you do not understand.
It is essential to know at your fingertips the product you want to sell. Mastering this subject does not guarantee the sale, but helps greatly. Imagine yourself in your favorite supermarket, in ecstasy before a 21-inch monitor. The seller arrives and you ask: "That's a Trinitron screen?" and hey reply "It's a very good technology that makes the picture more beautiful and especially better than when it is not a Trinitron. But it is very complicated so I will not bore you with details ". It is obvious that you are going to take your caddie and spinning at the nearest competitor.
Conclusion: Do your visitors flee at the ignorance of your products?
Secret No. 2: Sell a product of poor quality.
It is one of the best-kept secrets and yet the publicity that it generates for your site is immense. When you are satisfied with a product, you recommend it to a few people but when you get a poor product you talk to everyone: the media and friends alike.
It is therefore essential if you want to talk about yourself, offer products or services of poor quality. Moreover, ultimately this will reduce your workload. Ahhhh ... Finally calm.
Secret No. 3: Do not collect email addresses.
If you want to fail, and that is what I wish you because I want you to be happy, it is necessary to minimize contacts and leads. What is the base of your income? The client. And before being a client, it was a prospect, usually a name on a list or a visitor visiting your site by accident.
Secret Number 4: Making a site confusing.
There will always be sites that link to yours, and sooner or later, some engines will add you to their bases and from that moment, it will be an escalation of your website traffic. To minimize the risks of facing this influx of unwanted visitors, make sure that three-fourths of the links are broken, that pages are poorly written and confusing, URLs are more than 90 characters and are encrypted but especially do not divulgue your contact information online. You don't wish to show that you are a real person don't you?
Secret Number 5: No market research.
If you are looking to market a new product, you need to avoid keywords research. by doing so you will never know if your product is in high demand. Just knowing if your product is in high demand is not important and you don't care about that. You can invest your money with no problem in that product.
If you are seeing yourself in these secrets than it's time for you to thing again about doing business online. It's still the time to figure that out before it's too late!
To Your Success!
Wednesday 6 May 2009
Top 11 Reasons to Start your Own Information Marketing Business Online
It seems nowadays you can't spend five minutes browsing the Internet without finding at least a handful of websites offering to eliminate all of your life's problems for just a few dollars.
And I predict there will be more of those sites popping all over the Internet because getting started in information marketing is so darn easy and profitable.
Here are the top 11 reasons you should start your own information marketing business.
1) Anyone can do it.
Your formal education isn't important. With a little bit of training in business and marketing anyone from college and even high-school students, to single moms, to business owners, to corporate executives, and senior citizens can start their own online business.
2) You can make extra money working part time or turn it into a full-time business. It's up to you how big your online business is.
If you are a single mom, in-between jobs, or someone who is retired and simply wants to supplement their income, having a part-time Internet Business can be your solution. And if you want to devote all your time, this can be your full time income, too.
3) You don't need a lot of money to get started.
You don't have to rent an office, buy inventory, or hire staff. Unlike traditional businesses, which often require a significant up-front financial investment, you can start your Internet Business with just the few dollars it takes to register and host your website.
4) You can work from anywhere.
No need for long commutes to and from work! Most people start their online business from their spare bedroom, garage, basement, a small desk in the corner of a living room, and even from their kitchen table.
5) Choose your own hours and be your own boss!
You work as many or as few hours as you want. You work the days you want and do the things you like. And, most importantly, you will never hear the dreaded words - "You're fired"!
6) You don't need employees!
Many of the tasks of running an Internet Business can be automated using free and low-cost software and the Internet Infrastructure. This allows you to leverage your own time much more effectively than in any traditional brick and mortar type business and run a "big" business without hiring and managing employees.
7) You can turn your hobby or passion into cash.
The best place to start is to evaluate your current interests and skills. Are there any topics you already know a lot about and are eager to learn even more?
Sharing this information with other people could be a good starting point for a profitable Internet Business.
8) You can expand your existing business.
By reaching a global audience you can instantly become visible to a massive market worldwide - so you can grow your business and profits faster.
Whether you have a small manufacturing company, a small retail shop, or run a service business from your home-office, you can instantly become an international player on the Internet.
9) You have an equal opportunity to win new clients and generate profits.
This is the first time in the history of commerce where anyone with an idea and access to the computer and Internet can compete with multi-billion dollar, world-wide corporate giants - and win!
In fact, in the late 1990's and early 2000, it was the "small guys" that were cashing in on their Internet Businesses while the big "dot com" ventures where loosing millions.
10) You can develop multiple sources of income.
Because an online business can be significantly automated, you can have multiple businesses - giving you a greater potential to make more money and leaving you less vulnerable to market changes.
11) Achieve freedom and financial security.
When you build your own successful Internet Business it will allow you to have the lifestyle you desire, make the type of income you want and work your own hours - with the freedom and flexibility to have more time for travel, to be with friends and family, and to do all the fun things you love the most.
And I predict there will be more of those sites popping all over the Internet because getting started in information marketing is so darn easy and profitable.
Here are the top 11 reasons you should start your own information marketing business.
1) Anyone can do it.
Your formal education isn't important. With a little bit of training in business and marketing anyone from college and even high-school students, to single moms, to business owners, to corporate executives, and senior citizens can start their own online business.
2) You can make extra money working part time or turn it into a full-time business. It's up to you how big your online business is.
If you are a single mom, in-between jobs, or someone who is retired and simply wants to supplement their income, having a part-time Internet Business can be your solution. And if you want to devote all your time, this can be your full time income, too.
3) You don't need a lot of money to get started.
You don't have to rent an office, buy inventory, or hire staff. Unlike traditional businesses, which often require a significant up-front financial investment, you can start your Internet Business with just the few dollars it takes to register and host your website.
4) You can work from anywhere.
No need for long commutes to and from work! Most people start their online business from their spare bedroom, garage, basement, a small desk in the corner of a living room, and even from their kitchen table.
5) Choose your own hours and be your own boss!
You work as many or as few hours as you want. You work the days you want and do the things you like. And, most importantly, you will never hear the dreaded words - "You're fired"!
6) You don't need employees!
Many of the tasks of running an Internet Business can be automated using free and low-cost software and the Internet Infrastructure. This allows you to leverage your own time much more effectively than in any traditional brick and mortar type business and run a "big" business without hiring and managing employees.
7) You can turn your hobby or passion into cash.
The best place to start is to evaluate your current interests and skills. Are there any topics you already know a lot about and are eager to learn even more?
Sharing this information with other people could be a good starting point for a profitable Internet Business.
8) You can expand your existing business.
By reaching a global audience you can instantly become visible to a massive market worldwide - so you can grow your business and profits faster.
Whether you have a small manufacturing company, a small retail shop, or run a service business from your home-office, you can instantly become an international player on the Internet.
9) You have an equal opportunity to win new clients and generate profits.
This is the first time in the history of commerce where anyone with an idea and access to the computer and Internet can compete with multi-billion dollar, world-wide corporate giants - and win!
In fact, in the late 1990's and early 2000, it was the "small guys" that were cashing in on their Internet Businesses while the big "dot com" ventures where loosing millions.
10) You can develop multiple sources of income.
Because an online business can be significantly automated, you can have multiple businesses - giving you a greater potential to make more money and leaving you less vulnerable to market changes.
11) Achieve freedom and financial security.
When you build your own successful Internet Business it will allow you to have the lifestyle you desire, make the type of income you want and work your own hours - with the freedom and flexibility to have more time for travel, to be with friends and family, and to do all the fun things you love the most.
Friday 1 May 2009
How to Create the Best Online Business
One of the best ways to earn money is to create online business success of your own. To create online business success, you will be required to put in a lot of hard work. You will need a lot of common sense and patience. If you have the right amount of information and knowledge, then you can easily create your online business. One such easy online business is creating a website of your own. Let us learn the tricks of the trade.
First of all you need understand a few things before designing your website. Do you have the skills that are required to create a website? Are you creative enough? Do you have the required software for web designing? Is your computer well equipped with memory and other things? Do you have a scanner, webcam, and image-editing software, proper software for uploading files? If you have all these things, then creating a website can be an easy online business option for you. However, if you don't have these tools, then you might have to start preparing to create online business achievement.
The next step is to ask yourself what is it that you are going to do with your website. Are you going to sell products from your site or are you planning to go into advertising? If you are planning to sell products from your site then here are a few tips. If you are planning to sell a large number of products from your site then you need to maintain a database of those products.
You will also need a system for inventory management. Also, if your products require video and audio software then make arrangements for the same. You will require a computer with great internet speed to carry on your business. To create online business success, you will also need shopping cart programs, merchant accounts, processing software, safe servers, etc. These tools are extremely necessary if you want to sell products online.
Instead of having, merchant accounts there are other alternative electronic payment options too. There are both pros and cons from each of these options, but you need to consider the one that fits your needs. If you are using your website for advertising, then you can sell the space on your website to advertisers to display ads. This way you can earn a percentage of the advertising revenue generated. However, to lure advertisers to your website your website should be lucrative. The design of your website must be stunning and its page rank should also be high enough. In addition, you need to keep in mind that the web traffic or the number of those visiting your website should be substantial. Thus, website making is an easy online business option.
Here are a few more examples of a small business online
jobs that could also help you make money: Blog flipping, website flipping, affiliate marketing, paid-to-surf programs, autosurf programs, online tutorials, etc. Small business online jobs such as social networking, blogging, pay per click, pay to read, paid surveys, paid reviews, freelancing, selling your stuff, social bookmarking, online gaming, also are extremely popular. Therefore, you can indulge yourself in any of them.
First of all you need understand a few things before designing your website. Do you have the skills that are required to create a website? Are you creative enough? Do you have the required software for web designing? Is your computer well equipped with memory and other things? Do you have a scanner, webcam, and image-editing software, proper software for uploading files? If you have all these things, then creating a website can be an easy online business option for you. However, if you don't have these tools, then you might have to start preparing to create online business achievement.
The next step is to ask yourself what is it that you are going to do with your website. Are you going to sell products from your site or are you planning to go into advertising? If you are planning to sell products from your site then here are a few tips. If you are planning to sell a large number of products from your site then you need to maintain a database of those products.
You will also need a system for inventory management. Also, if your products require video and audio software then make arrangements for the same. You will require a computer with great internet speed to carry on your business. To create online business success, you will also need shopping cart programs, merchant accounts, processing software, safe servers, etc. These tools are extremely necessary if you want to sell products online.
Instead of having, merchant accounts there are other alternative electronic payment options too. There are both pros and cons from each of these options, but you need to consider the one that fits your needs. If you are using your website for advertising, then you can sell the space on your website to advertisers to display ads. This way you can earn a percentage of the advertising revenue generated. However, to lure advertisers to your website your website should be lucrative. The design of your website must be stunning and its page rank should also be high enough. In addition, you need to keep in mind that the web traffic or the number of those visiting your website should be substantial. Thus, website making is an easy online business option.
Here are a few more examples of a small business online
jobs that could also help you make money: Blog flipping, website flipping, affiliate marketing, paid-to-surf programs, autosurf programs, online tutorials, etc. Small business online jobs such as social networking, blogging, pay per click, pay to read, paid surveys, paid reviews, freelancing, selling your stuff, social bookmarking, online gaming, also are extremely popular. Therefore, you can indulge yourself in any of them.
Subscribe to:
Posts (Atom)
RSS Feed (xml)
