The Secret to Getting More Business - Increase Your Visibility and Get Known

Would you like more business? There is one thing that can dramatically grow your business -- and very quickly too: Getting recognized! That's right. Visibility is the key to gaining more clients. Read on to discover how you can increase your visibility -- and quickly too.

You may believe that it's hard to become the instantly recognizable expert for what you do. It does take a bit of effort, but it's not rocket science. By making even just a few of the right moves, you too can position yourself in the minds of your perfect clients as the perfect go-to person for what they need. And the best thing? You can do it quickly and without spending a lot of money.

Here's what it takes:

1. Vary your marketing message

Be willing to vary your marketing message slightly and give it voice in different ways. Sorry, once just doesn't cut it. You could turn your marketing message into a question. You can play with the format of how you say it. You could emphasize key words with your voice. Give your creativity free reign and you'll get attention.

Here's an easy way to experiment and expand the ways you verbalize your marketing message: Make a point of using your introduction at networking events to try out different formats. And be sure to keep track of the responses you'll get. Expand on the versions that work, and drop the ones that don't.

2. Be willing to stand out in a crowd

If you're wondering why more people aren't taking you up on your service offers - even a complimentary one - I'm willing to bet you are playing it too safe. Ask yourself these questions:

* Do the people you talk to know you want more new business?
* Do they know who you work best with? Do they know who your ideal customers are?
* Do they know your service firsthand or have they heard or seen testimonials of your service?

Find a way to differentiate yourself from everyone else. Be the purple cow in a see of brown ones.

3. Be willing to specialize

You may believe that specialization will limit your options. That's not how it works. Instead, specialization makes you more sought after. It makes you appear as an expert. And don't worry. You won't be closing doors to opportunities - you'll open them. Take your gift - what makes your service special - and focus on it in your marketing message.

And that's the most important key! You'll get recognize if you specialize. No one remembers all the generic coaches or accountants or consultants. But they do remember the ones that have something very special to offer. Be the special one.

So next time you are talking to someone about your business, be bold in what you stand for, and tell them your specialty. And watch people pay attention.