Would you like more business? There is one thing that can dramatically grow your business -- and very quickly too: Getting recognized! That's right. Visibility is the key to gaining more clients. Read on to discover how you can increase your visibility -- and quickly too.
You may believe that it's hard to become the instantly recognizable expert for what you do. It does take a bit of effort, but it's not rocket science. By making even just a few of the right moves, you too can position yourself in the minds of your perfect clients as the perfect go-to person for what they need. And the best thing? You can do it quickly and without spending a lot of money.
Here's what it takes:
1. Vary your marketing message
Be willing to vary your marketing message slightly and give it voice in different ways. Sorry, once just doesn't cut it. You could turn your marketing message into a question. You can play with the format of how you say it. You could emphasize key words with your voice. Give your creativity free reign and you'll get attention.
Here's an easy way to experiment and expand the ways you verbalize your marketing message: Make a point of using your introduction at networking events to try out different formats. And be sure to keep track of the responses you'll get. Expand on the versions that work, and drop the ones that don't.
2. Be willing to stand out in a crowd
If you're wondering why more people aren't taking you up on your service offers - even a complimentary one - I'm willing to bet you are playing it too safe. Ask yourself these questions:
* Do the people you talk to know you want more new business?
* Do they know who you work best with? Do they know who your ideal customers are?
* Do they know your service firsthand or have they heard or seen testimonials of your service?
Find a way to differentiate yourself from everyone else. Be the purple cow in a see of brown ones.
3. Be willing to specialize
You may believe that specialization will limit your options. That's not how it works. Instead, specialization makes you more sought after. It makes you appear as an expert. And don't worry. You won't be closing doors to opportunities - you'll open them. Take your gift - what makes your service special - and focus on it in your marketing message.
And that's the most important key! You'll get recognize if you specialize. No one remembers all the generic coaches or accountants or consultants. But they do remember the ones that have something very special to offer. Be the special one.
So next time you are talking to someone about your business, be bold in what you stand for, and tell them your specialty. And watch people pay attention.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Tuesday, 21 July 2009
Friday, 15 May 2009
Marketing Your Business: Our Top Eight Tips
How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it as your job, your business. You need take care of it. If you respect your business and work on it with your effort, you will be rewarded eventually.
So where to begin? Here are some tried and true tips that will help you market your website with confidence. You can begin marketing your website when:
- Your website content is complete. This includes your website text, products you want to sell, the correct title, descriptions, and hidden keywords.
- You are ready for your first customer. You need test it by yourself before send your website to public. Make sure all links are working, the order form is ready. Testing everything you can think of. - You have a clear knowledge of the product(s) or service(s) you want to sell online. You need understand your product very well. Please remember: content is the King. When most people think about marketing, they think of advertising.
Don't fall into that trap. Marketing also encompasses your design, your page copy. According to MediaMetrix, 75% of all repeat visitors come back to a site due to the site's content. It is vital that the content be good, compelling, new, and free. Offer some valuable freebies so your visitor will come back to visit your site.
Tip 1. Prepare to Collect Email Put an form on your website to let visitors to subscribe to your mailing list. You can initially offer them a free ebook or a valuable report. Then you follow up with them using the auto response system. You can start to sending out your own newsletter weekly or bi-weekly to your opt-in prospects. They have option to remove themselves from your list if they are not interested in it. Even you do not have a website, you can still collect opt-in people's email address by advertising your eZine with your auto response email address.
Tip 2. Use Pay-Per-Click Services Set up an account with a pay-per-click (PPC) service, such as Overture. Pay-per-click means you pay for every visitor that comes to your site through the service provider. You post an advertising on the sites. If visitor clicks your advertising, you will be charged. At very beginning, it is recommended that starting from small, like pay $0.05 or $0.10 per click. You need time to test which key word is better and which advertising works out. The Overture network includes big names like Yahoo!, MSN, AltaVista, Lyocs, HotBot, Netscape, Dogpile, Metacrawler, and Go.com.
Tip 3. Submit Your Site to Your Search Engines Once your website is ready, submit your site to major search engines. Please make sure not to submit your site too often to those big search engine companies. They will ban your site out if you submit the site frequently. They will eventually include your site in their index. For small search engines, you can use some automatic software or service to submit your sites since there are thousands there.
Tip 4. Create Your Signature File A signature file is a short message that goes out at the bottom of each message. It contains your name, your contact, like your email address, your website if you have one. Then add a brief description for the product you want to promote. You can create a signature file at the end of your email. You can create a signature template file in the "mail preference" area, or some other area depending on what kind of email service you have. Make sure to keep it down to 4-5 lines with 65 characters wide. Save it to your local hard disk. You may use this short signature file for your future articles' resource box.
Tip 5. Submit Articles to eZines
Starting to write articles, then submit it to eZines. You can reach thousands of peoples with your products and service for FREE.
How it works? If you are familiar with some area, like gardening, cooking, or how to use a specific software… just think of any topic people may have interest in, then write it. Make sure there is some good value in it so people will like to read it through. Once you finish it, just go ahead to contact some eZine editors with a short cover letter. Tell them you have an article which is valuable to their eZine readers and wish to post it.
At the end of each eZine, there is a resource box. You can put your signature file you create or some other kind of contact information. People will know you from there or may contact you if they are interested in your topic and want to learn from you more.
Tip 6. Increase Your Link Popularity Link popularity, or the number of quality websites that provide a link to your website, is a vital part of your online marketing campaign. If you have a business, check some website which offers the products which will benefit to your customers. Like if you own a website builder, you are looking for the business who can provide the graphics, free business cards, etc.. Once you find a site with good content, then you contact the website owner. Tell him you want to swap the links. It will take some time and effort to do, but the reward will be big.
Quality link popularity can not only get you listed in the major search engines without you ever having submitted your website, but it will help your website move up in the search engine result rankings as well. Tip 7. Start Your Own Newsletters If you want to build relationship with your client, or really want to make money online, a good newsletter will help you. You can send out your newsletter weekly, bi-weekly. Do not send out once a month since the time span is too long, people may forget you.
Writing a newsletter may be hard at the beginning. But once you start, you will realize you can do it, and do it successfully. Of course, you need learn a lot of materials, and write the valuable information to your people. Gradually you will build up the good relationship with you. Down the road, they will join into your business.
Tip 8. Build a Daily Marketing Routine Market your website daily, even if it’s just for 15 minutes. Get into a daily routine--even if it is only for 15 minutes. Doing so will increase your traffic, your customer loyalty, your sales, and your profits. It will pay big dividends months or years from now. Daily promotion activities include:
- Email. Responding to customer's e-mail in a timely manner. If this is overlooked, you could lose hard-won customers. Many Internet businesses have earned and kept business based on their ability to respond quickly to customer email. Customers appreciate a timely response.
- Update Your Site. Keeping your site fresh with new content is vital, even if you are selling product. By expanding your content you are not only giving new content for your customers to read, but you are also expanding the number of pages listed in the search engines, which will increase your chances of appearing in the top of the search results. Search engine likes fresh contents. - Link Popularity. By contacting sites on a daily basis, your link popularity will increase, and if you do it right, your Link Reputation will increase as well.
- Write Articles. Writing an articles or prepare a newsletter. Contact eZine editors for submission. Keep learning new information and marketing strategies, apply the latest technology into the marketing campaign.
If you apply the above 8 methods, you will gradually build up customer base. In the long term, you will have a successful business.
So where to begin? Here are some tried and true tips that will help you market your website with confidence. You can begin marketing your website when:
- Your website content is complete. This includes your website text, products you want to sell, the correct title, descriptions, and hidden keywords.
- You are ready for your first customer. You need test it by yourself before send your website to public. Make sure all links are working, the order form is ready. Testing everything you can think of. - You have a clear knowledge of the product(s) or service(s) you want to sell online. You need understand your product very well. Please remember: content is the King. When most people think about marketing, they think of advertising.
Don't fall into that trap. Marketing also encompasses your design, your page copy. According to MediaMetrix, 75% of all repeat visitors come back to a site due to the site's content. It is vital that the content be good, compelling, new, and free. Offer some valuable freebies so your visitor will come back to visit your site.
Tip 1. Prepare to Collect Email Put an form on your website to let visitors to subscribe to your mailing list. You can initially offer them a free ebook or a valuable report. Then you follow up with them using the auto response system. You can start to sending out your own newsletter weekly or bi-weekly to your opt-in prospects. They have option to remove themselves from your list if they are not interested in it. Even you do not have a website, you can still collect opt-in people's email address by advertising your eZine with your auto response email address.
Tip 2. Use Pay-Per-Click Services Set up an account with a pay-per-click (PPC) service, such as Overture. Pay-per-click means you pay for every visitor that comes to your site through the service provider. You post an advertising on the sites. If visitor clicks your advertising, you will be charged. At very beginning, it is recommended that starting from small, like pay $0.05 or $0.10 per click. You need time to test which key word is better and which advertising works out. The Overture network includes big names like Yahoo!, MSN, AltaVista, Lyocs, HotBot, Netscape, Dogpile, Metacrawler, and Go.com.
Tip 3. Submit Your Site to Your Search Engines Once your website is ready, submit your site to major search engines. Please make sure not to submit your site too often to those big search engine companies. They will ban your site out if you submit the site frequently. They will eventually include your site in their index. For small search engines, you can use some automatic software or service to submit your sites since there are thousands there.
Tip 4. Create Your Signature File A signature file is a short message that goes out at the bottom of each message. It contains your name, your contact, like your email address, your website if you have one. Then add a brief description for the product you want to promote. You can create a signature file at the end of your email. You can create a signature template file in the "mail preference" area, or some other area depending on what kind of email service you have. Make sure to keep it down to 4-5 lines with 65 characters wide. Save it to your local hard disk. You may use this short signature file for your future articles' resource box.
Tip 5. Submit Articles to eZines
Starting to write articles, then submit it to eZines. You can reach thousands of peoples with your products and service for FREE.
How it works? If you are familiar with some area, like gardening, cooking, or how to use a specific software… just think of any topic people may have interest in, then write it. Make sure there is some good value in it so people will like to read it through. Once you finish it, just go ahead to contact some eZine editors with a short cover letter. Tell them you have an article which is valuable to their eZine readers and wish to post it.
At the end of each eZine, there is a resource box. You can put your signature file you create or some other kind of contact information. People will know you from there or may contact you if they are interested in your topic and want to learn from you more.
Tip 6. Increase Your Link Popularity Link popularity, or the number of quality websites that provide a link to your website, is a vital part of your online marketing campaign. If you have a business, check some website which offers the products which will benefit to your customers. Like if you own a website builder, you are looking for the business who can provide the graphics, free business cards, etc.. Once you find a site with good content, then you contact the website owner. Tell him you want to swap the links. It will take some time and effort to do, but the reward will be big.
Quality link popularity can not only get you listed in the major search engines without you ever having submitted your website, but it will help your website move up in the search engine result rankings as well. Tip 7. Start Your Own Newsletters If you want to build relationship with your client, or really want to make money online, a good newsletter will help you. You can send out your newsletter weekly, bi-weekly. Do not send out once a month since the time span is too long, people may forget you.
Writing a newsletter may be hard at the beginning. But once you start, you will realize you can do it, and do it successfully. Of course, you need learn a lot of materials, and write the valuable information to your people. Gradually you will build up the good relationship with you. Down the road, they will join into your business.
Tip 8. Build a Daily Marketing Routine Market your website daily, even if it’s just for 15 minutes. Get into a daily routine--even if it is only for 15 minutes. Doing so will increase your traffic, your customer loyalty, your sales, and your profits. It will pay big dividends months or years from now. Daily promotion activities include:
- Email. Responding to customer's e-mail in a timely manner. If this is overlooked, you could lose hard-won customers. Many Internet businesses have earned and kept business based on their ability to respond quickly to customer email. Customers appreciate a timely response.
- Update Your Site. Keeping your site fresh with new content is vital, even if you are selling product. By expanding your content you are not only giving new content for your customers to read, but you are also expanding the number of pages listed in the search engines, which will increase your chances of appearing in the top of the search results. Search engine likes fresh contents. - Link Popularity. By contacting sites on a daily basis, your link popularity will increase, and if you do it right, your Link Reputation will increase as well.
- Write Articles. Writing an articles or prepare a newsletter. Contact eZine editors for submission. Keep learning new information and marketing strategies, apply the latest technology into the marketing campaign.
If you apply the above 8 methods, you will gradually build up customer base. In the long term, you will have a successful business.
Wednesday, 8 April 2009
Get The Best Benefits Of Online Business
An online business can be defined as an organization that provides goods and services to others who want or need them through online. It provides jobs such as data conversion, data processing, email processing, ad placing, data entry, medical transcription, data entry, editing work, paid SMS, paid survey, home webmaster jobs, Free Internet business and many other home jobs.
You can get extra income stream of hundreds or even thousands of dollars a month when your referrals purchase any of our over 1 MILLION products and services by simply referring people to your site.
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home. Most of these people are making the extra money they need. Some have wisely and carefully built these extra income efforts into full-time, very profitable businesses.
Online business providing home jobs such as data conversion, data processing, email processing, ad placing, data entry, medical transcription, data entry, editing work, paid SMS, paid survey, home webmaster jobs, Free Internet business and many other home jobs.
They accept Data-conversion, Data Entry and Internet Research. MT, LT, HTML to XML and various other kinds of ITES work. They also provide search engine optimization and Online marketing service at par with the industry standards & also provide a lot more options in the online advertising industry and they sub outsource BPO projects to individuals and bulk customers we also provide telecommuting jobs to home jobs seekers. It also provides high quality work for corporate and firms in the ITES business.
It is very easy and inexpensive now to create a website, develop an info-product, or put together your own audios - and that's just naming a few of the Business Ideas you could develop online.
Source for you, for the best Online Business Ideas, top performing Online Business Opportunities, proven ways to earn Extra Income Online plus all the resources you need to start and build a profitable Home Internet Based Business.
All of which are either free or low cost to start, have been thoroughly researched and carefully chosen for you to make online income the directory of legitimate online business opportunities as well as the extra income online. Spend time browsing though the site by relaxing and stay a while.
This work at home internet business opportunity is ideal for anyone who wants to earn extra money working from home online. Everything you need to start making web income today will be provided.
You can get extra income stream of hundreds or even thousands of dollars a month when your referrals purchase any of our over 1 MILLION products and services by simply referring people to your site.
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home. Most of these people are making the extra money they need. Some have wisely and carefully built these extra income efforts into full-time, very profitable businesses.
Online business providing home jobs such as data conversion, data processing, email processing, ad placing, data entry, medical transcription, data entry, editing work, paid SMS, paid survey, home webmaster jobs, Free Internet business and many other home jobs.
They accept Data-conversion, Data Entry and Internet Research. MT, LT, HTML to XML and various other kinds of ITES work. They also provide search engine optimization and Online marketing service at par with the industry standards & also provide a lot more options in the online advertising industry and they sub outsource BPO projects to individuals and bulk customers we also provide telecommuting jobs to home jobs seekers. It also provides high quality work for corporate and firms in the ITES business.
It is very easy and inexpensive now to create a website, develop an info-product, or put together your own audios - and that's just naming a few of the Business Ideas you could develop online.
Source for you, for the best Online Business Ideas, top performing Online Business Opportunities, proven ways to earn Extra Income Online plus all the resources you need to start and build a profitable Home Internet Based Business.
All of which are either free or low cost to start, have been thoroughly researched and carefully chosen for you to make online income the directory of legitimate online business opportunities as well as the extra income online. Spend time browsing though the site by relaxing and stay a while.
This work at home internet business opportunity is ideal for anyone who wants to earn extra money working from home online. Everything you need to start making web income today will be provided.
Monday, 30 March 2009
Which Online Business Opportunity Should you Choose?
Choosing the right online business opportunity can be very confusing. Today most internet users are bombarded with different offers to join an online business opportunity. What makes it harder to choose is some of the online businesses are just scams. Choosing which online business to go with is a task in itself. There are many different factors to consider before making your choice. First, you will need to look at your personal situation and analyze where you are at. Next, you will need to take a look at the different online businesses and analyze them. Lastly you will have to turn your online business into a profitable venture for yourself.
The first item to look at is yourself. How much experience do you have with dealing or starting an online business? If you are a beginner you will want to look for a business that provides training and guidance. You will also want to look for a qualified mentor. How much time can you put aside to work your online business? Many people make the mistake of thinking they will not have to put in much time to grow their online business. Just because your business is online does not mean it will not require time. The final question is, how much money can you afford to invest in your business? There are many tools you will need to start your online business. Number 1 would be your website. Do you have the experience to build your own website or will you have to hire someone to build one for you. How will you advertise your online business? Through free methods or through paid advertising? These are all things to consider before joining any online business opportunity.
The next item to look at, is the online business opportunity. One of the main things to remember is you cannot get something for nothing. You will have to build your business. No one is going to make you a six figure income. You should take a hard look at any company that promises to do all the work for you. Again you cannot get something for nothing. When choosing which business to start, I believe you have to learn from experience. There are many businesses out there, you should go with the one you feel most comfortable with. With of course a couple of guidelines to follow. First do not play with money you cannot afford to lose. You may not be successful in your first online business attempt and that is fine. But do not use your rent money or income you need to survive on your online business. The longer you can keep on working your online business, the greater chance you have of succeeding. Next if your online business fails do not quit, keep going and learning. Many people quit after there first attempt, if you quit you will never succeed. Have you ever been in a bad relationship? After you broke up with your boyfriend or girlfriend, did you stop dating completely? Most people would answer they continued to date after their first relationship went sour. The same goes with your online business just because one online business did not workout for you, does not mean that all online businesses are bad.
Lastly you will have to learn how to market your online business. Which is a completely different subject but it can be done if you are willing to put in the work.
The main thing to remember when choosing your online business opportunity is the online business will not make you rich. No matter what any online business offers you, they will not just give you 5 grand a month for signing up. The only thing that can make you rich is you. If you build your online marketing skills, you will be able to pretty much sell anything and make money online. Do not rely on the online business opportunity but rather rely on yourself and you will succeed.
The first item to look at is yourself. How much experience do you have with dealing or starting an online business? If you are a beginner you will want to look for a business that provides training and guidance. You will also want to look for a qualified mentor. How much time can you put aside to work your online business? Many people make the mistake of thinking they will not have to put in much time to grow their online business. Just because your business is online does not mean it will not require time. The final question is, how much money can you afford to invest in your business? There are many tools you will need to start your online business. Number 1 would be your website. Do you have the experience to build your own website or will you have to hire someone to build one for you. How will you advertise your online business? Through free methods or through paid advertising? These are all things to consider before joining any online business opportunity.
The next item to look at, is the online business opportunity. One of the main things to remember is you cannot get something for nothing. You will have to build your business. No one is going to make you a six figure income. You should take a hard look at any company that promises to do all the work for you. Again you cannot get something for nothing. When choosing which business to start, I believe you have to learn from experience. There are many businesses out there, you should go with the one you feel most comfortable with. With of course a couple of guidelines to follow. First do not play with money you cannot afford to lose. You may not be successful in your first online business attempt and that is fine. But do not use your rent money or income you need to survive on your online business. The longer you can keep on working your online business, the greater chance you have of succeeding. Next if your online business fails do not quit, keep going and learning. Many people quit after there first attempt, if you quit you will never succeed. Have you ever been in a bad relationship? After you broke up with your boyfriend or girlfriend, did you stop dating completely? Most people would answer they continued to date after their first relationship went sour. The same goes with your online business just because one online business did not workout for you, does not mean that all online businesses are bad.
Lastly you will have to learn how to market your online business. Which is a completely different subject but it can be done if you are willing to put in the work.
The main thing to remember when choosing your online business opportunity is the online business will not make you rich. No matter what any online business offers you, they will not just give you 5 grand a month for signing up. The only thing that can make you rich is you. If you build your online marketing skills, you will be able to pretty much sell anything and make money online. Do not rely on the online business opportunity but rather rely on yourself and you will succeed.
Saturday, 28 March 2009
Business Start Up Online
You know, although it's a modern cyber-world, and marketing an online business successfully is, for many of us, our most treasured goal, in many ways the internet is really just a big family reaching out to cuddle and communicate warmth, love and good feeling to us all. When most people think about an online business, they think they must have their own product or service to sell, when in actuality, there are thousands making a pretty great living online who do not have products at all. However, if you don't want to develop an online business, then you can still advertise your business online.
Starting your own online business can be done by building your own Web site, having one designed for you (more expensive), or getting an affiliate Web site for free and promoting the sale of other people's products to start with. Building an online business is just like building any type of business, it takes dedication, commitment, and the desire to learn.
So now the first thing online business owners do is they buy subscribers - many of whom don't really care about what you have to offer anyway. If you are just starting an online business and you don't think that your sales will generate more than a thousand dollars a month, you will be better of with a third party processor.
From the very first day of an online business, the concentration must be on how to get on the top ten of search results. With this huge and expanding audience coupled with the fact that marketing and advertising can be done on the Internet so easily and at only a fraction of the costs of traditional methods, you would now have a fantastic opportunity to be successful in your online business.
Creating momentum or a "critical mass" in your business can be done in a very cost and time effective way, it takes some work but it is the only true way to creating an ethical online business. These are the fundamental questions you have to answer when you start an online business. If you'd like more information on starting an online business go to business start up it should help you towards choosing a profitable niche for your online business.
Starting your own online business can be done by building your own Web site, having one designed for you (more expensive), or getting an affiliate Web site for free and promoting the sale of other people's products to start with. Building an online business is just like building any type of business, it takes dedication, commitment, and the desire to learn.
So now the first thing online business owners do is they buy subscribers - many of whom don't really care about what you have to offer anyway. If you are just starting an online business and you don't think that your sales will generate more than a thousand dollars a month, you will be better of with a third party processor.
From the very first day of an online business, the concentration must be on how to get on the top ten of search results. With this huge and expanding audience coupled with the fact that marketing and advertising can be done on the Internet so easily and at only a fraction of the costs of traditional methods, you would now have a fantastic opportunity to be successful in your online business.
Creating momentum or a "critical mass" in your business can be done in a very cost and time effective way, it takes some work but it is the only true way to creating an ethical online business. These are the fundamental questions you have to answer when you start an online business. If you'd like more information on starting an online business go to business start up it should help you towards choosing a profitable niche for your online business.
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