With the increasing competitive market of the internet it is becoming more and more difficult to create a profitable website without extensive knowledge of search engine optimization, web page development and content writing. I for one have spent countless hours searching for the right combination of SEO to provide the optimal profits for my business. After extensive trial and error, spending money on pay per click (PPC) and optimizing my code I have made a list of the key SEO terms, their functions, and their results. I have ordered these steps in accordance to priority and the easiest to start with if you are new to the online industry. Please note I am including terms without their definitions since they can be easily looked on Wikipedia or any search engine.
1. Submit manually to search engines. Don’t always trust the majority of organizations or make bold claims of submitting you to thousands of search engines without doing research first. The reason being is that all of the popular search engines require you to type in a randomly generated code of letters and numbers that are usually scribbled. I have most likely noticed this on many websites. That is to prevent automated submissions and spam. Find a list of the most popular search engines and do it yourself, or use my recommended piece of software at the end of this article. Contact me if you would like my personal list that I have created after experiencing the results.
2. Submit to directories for back links. Search engines now ranks your website on the amount of links from other sources that you have. Particularly highly ranked sources. A good way to determine if a directory is highly ranked is to look at their Google Page Rank. The higher the page rank the more important Google finds that website. I would recommend paying a company to submit you manually as there are literally thousands of directories out there. It is inexpensive and well worth it.
3. Submit articles that are relevant to your industry. Article writing has become more and more important in advertising and ranking your website. Let’s say you sell car parts online. Write an article about how to find the best deals on car parts, how you started your car part business, or educational articles on specific parts and provide a link at the end to your website. This works in two ways. One you receive a back link from a reliable source. Two it is basically free advertising. Be sure you are submitting to reputable site with high traffic and page rank.
4. Start a blog. As crazy at this may sound it is one of the best sources of traffic on the internet today. Why? Because they are the type of websites that are updated most frequently. Search engines also rank a site on how often the content is updated and the addition of new content. Blogs satisfy both of these requirements. How do you get traffic from your blog to your store? Create links at the end of each post and create advertisements on your sidebars. Visitors that enjoy reading your blog are most likely interested in your industry and products as well.
5. Coding in your website is essential. Search engines no longer ranks your site based on the META keywords tag since it can be so easily manipulated. Instead they base results on the TITLE tag, ALT Tags and Heading tags (both H1 and H2 tags). For brevities sake I will not elaborate on these tags since you can look them up in a search engine, but they are extremely important. Content is also crawled, but you will want to place your keywords, with a heavy density, in their appropriate tags.
The bottom line is there is no magic bullet or quick fix to get you high rankings. Most often it just takes time, typically 3 to 6 months to get ranked. However, I have received good rankings after about 30 days of aggressive marketing, following the above advice, and using a program call SEO Elite. What I have mentioned in this article is a very brief overview of where to get started with your SEO campaign, but if you are looking for a system to provide you the resources to maximize your profits online, I would highly recommend visiting the link below.
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